Irish Ships and Shipping
Irish Shipping Ltd.
IRISH CONTINENTAL LINE
Crew and Ships
In 1973 A NEW COMPANY WAS FORMED WITH FEARNLY AND EGER OF NORWAY-- LION FERRY A/B OF SWEDEN AND I.S.L. IT WAS CALLED IRISH CONTINENTAL LINE AND STARTED A NEW SERVICE BETWEEN ROSSLARE AND LE HAVRE/CHERBOURG IN JUNE 1973 WITH THE M.V.ST.PATRICK.
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In
November 1986 sole ownership of the two Irish Continental Line vessels was
acquired, a move which cleared the way for the completion of the sale which took
place in March 1987 when a consortium of institutional investors was successful
in its bid for the company.
For Irish Continental Group, as the new holding company was now
known, 1987 was to be one of the most exciting in the 19 years history of the
Ireland-France ferry service. Under new ownership, a big revamp began.
Irish Ferries and Belfast Ferries (then in operation) were the new operating
divisions. The Board of Directors was restructured, a new Managing Director was
recruited, and steps were taken to revitalise the company.
APEX fares and other incentives were introduced to give customers the benefit of
discounts for early bookings. Freight customers were given a new, more
competitive tariff structure. New quality standards were introduced throughout
the company and the ships were refurbished to become ‘floating hotels’.
Much organisational change took place internally, and outwardly there came a
change of image. A new corporate identity and logotype were introduced with
strong new colour themes and a shamrock motif which featured prominently. This
new design style was carried through in all the company’s promotional literature
and advertising.
St. Killian II 1982 |
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M.V.Killian |
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Photos from Ann Gleeson
September 2008 |
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